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11.11.2016

Growth Driven Development: How growth can influence software decisions

In this video, Philip Jacob talks about something that isn't always in the forefront of a developers mind - growth. Philip provides a brief introduction into analytics tools including Mixpanel and Google Analytics' A/B Testing and talks about how developers can use these tools to influence both data modelling and design decisions. Phil also dives deeper into little-known examples of growth strategies used by tech titans including Airbnb and Dropbox.

Project Members: Philip Jacob

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