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06.14.2017

How Does RTB Work?

In her Tech Talk, Kaisin Li talks about the real-time bidding process, which is something most people outside of the ad tech industry have probably never heard of. She steps through the process from when a user lands on a webpage to when a targeted ad is served. Kaisin also provides an example of bid requests and based on that, she explains two code examples she wrote to demonstrate how a bid response could look like.

Project Members: Kaisin Li

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